Jessie van Hattum, a passionate advocate for a sustainable food system, graduated in Sustainable Behavior Change and has since carved out a significant role in driving the Dutch protein transition. With a background at Albert Heijn, the Netherlands' leading retailer, Jessie van Hattum worked on sustainability communication and advancing the protein transition strategy. Now, as a specialist at the Green Protein Alliance, she has developed a methodology for food companies to measure their protein split, set protein split targets, and develop more effective strategies. As a moderator, Jessie van Hattum brings expertise and enthusiasm to the forefront of sustainability storytelling.