WHERE THE FUTURE OF FOOD COMES TOGETHER

New Food Conference

Beyond the Hype:
Resilient Systems, Cross-Industry Alliances

25 August 2026 | EUREF-Campus, Berlin

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The New Food Conference is a leading international trade conference dedicated to plant-based and alternative proteins. Organised by ProVeg International in Berlin, the event brings together key decision-makers from the food industry, retail, agriculture, and policy to drive forward sustainable food solutions.

Startup to Mainstream

After a decade fuelled by venture capital, the European alternative and plant-based protein market is entering a more mature phase, with the industry undergoing performance-driven consolidation. A sector once dominated by startups is becoming an established industry, in which seamless processes, competitive pricing, and resilient infrastructure matter.

To support this evolution, the New Food Conference acts as a strategic platform, bringing together innovative approaches with the physical and regulatory frameworks needed to scale the sector.

Focus Areas 2026

‘Volumes, Contracts & Scale’ addresses strategies for volume growth, demonstrates how market penetration unlocks new consumer segments, highlights the role of production contracts for raw material supply, and analyses how to establish routine purchasing habits in retail.

This focus offers crucial insights for participants from retail, sales, operations, and agriculture.

‘Health, Technology & Taste’ explores the symbiosis between technology and enjoyment, brings clarity to health debates through nutritional comparisons, considers new medical advancements in appetite reduction, and sets culinary and functional quality as the benchmark.

These panels and presentations deliver key takeaways for participants from R&D, food-tech, academia, and investment.

‘Protein Sovereignty’ debates political roadmaps, views supply chain crises as opportunities for growth, looks at transition technologies to better integrate traditional farming and meat industries, and examines how to put abstract sustainability goals into practice.

This focus is highly relevant for participants from corporate strategy, ESG, and politics.

Who You Will Meet

The event spotlights the key players shaping the transition of Europe’s alternative-protein market from an emerging startup sector into a mainstream industry. Join decision-makers from across the food industry, retail, agriculture, and policy to forge alliances for a resilient and future-proof protein supply.

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20% Early Bird Discount

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If you would like to get involved as a sponsor or partner, you can get in touch already:

Let’s shape the future of food, together.

Our latest appearances

IFFA | Frankfurt a. M.
ProVeg and the leading trade fair IFFA were delighted to have worked together as partners last year (03 - 08 May 2025). IFFA is a firmly established centre of progress and innovation and devoted a great deal of space to the topic of the future. Together with the industry association BALPro and the non-governmental organisation GFI Europe, ProVeg was represented with a joint stand and introduced visitors to alternative proteins at the ‘IFFA Kitchen & Stage’ in exciting presentations and practical live tastings.
ABOUT IFFA
Anuga | Cologne
Alternative proteins were a major and forward-looking topic at last year's Anuga, the No.1 for Food & Beverage Business (04 - 08 October 2025). With Anuga Alternatives, Anuga introduced a new trade fair in which ProVeg and the New Food Conference were delighted to be involved as part of a partnership.
About ANUGA

Partners

Logo BalPro
Logo V-Label
Mark Post - CSO of Most Meat

The New Food Conference 2019 was the first of its kind in Europe, featuring plant-based innovations as well as cultured-meat research. The programme was exceptional and packed with knowledge – high-profile speakers covered a wide range of subjects, from inspiring best-practices to the technical and regulatory, all embedded in a highly interactive atmosphere.

Prof Mark Post
CSO of Mosa Meat

While the first wave of plant-based products has very successfully hit the markets, we see a clear trend to nutritionally optimized products now with Natural Health Ingredients delivering physiological benefits. The New Food Conference is a great platform to discuss in-depth developments and provides valuable insight from the whole industry.

Dr Alexander Smerz
Head of BU Health at DOEHLER GmbH
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Contact

ProVeg e.V.
Genthiner Str. 48
10785 Berlin
E-Mail: newfoodconference@proveg.org
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Conference code of conduct

Our conference is dedicated to providing a harassment-free conference experience for everyone, regardless of gender, gender identity and expression, age, sexual orientation, disability, physical appearance, body size, race, ethnicity, religion (or lack thereof), or technology choices. We do not tolerate harassment of conference participants in any form, including in talks, on Twitter or other online media. Conference participants violating these rules will be barred from the conference platform by the conference organisers.