WHERE THE FUTURE OF FOOD COMES TOGETHER
The New Food Conference is a leading international trade conference dedicated to plant-based and alternative proteins. Organised by ProVeg International in Berlin, the event brings together key decision-makers from the food industry, retail, agriculture, and policy to drive forward sustainable food solutions.
After a decade fuelled by venture capital, the European alternative and plant-based protein market is entering a more mature phase, with the industry undergoing performance-driven consolidation. A sector once dominated by startups is becoming an established industry, in which seamless processes, competitive pricing, and resilient infrastructure matter.
To support this evolution, the New Food Conference acts as a strategic platform, bringing together innovative approaches with the physical and regulatory frameworks needed to scale the sector.
‘Volumes, Contracts & Scale’ addressed strategies for volume growth, demonstrated how market penetration unlocks new consumer segments, highlighted the role of production contracts for raw material supply, and analysed how to establish routine purchasing habits in retail.
This focus offered crucial insights for participants from food retail, production, sales, marketing, and agriculture.
‘Health, Technology & Taste’ explored the symbiosis between technology and enjoyment, brought clarity to health debates through nutritional comparisons, looked at how GLP-1 agonists influence purchasing behaviour, and set culinary and functional quality as the benchmark.
These panels and presentations delivered key takeaways for participants from R&D, food-tech, academia, and investment.
‘Protein Sovereignty’ debated political roadmaps, viewed supply chain crises as opportunities for growth, looked at transition technologies to better integrate traditional farming and meat industries, and examined how to put abstract sustainability goals into practice.
This focus was highly relevant for participants from corporate strategy, ESG, and politics.
We believe that shaping the future of food requires dialogue across the entire value chain. That is why we partner with the New Food Conference, bringing the voice of agriculture into the conversation.
The future of food isn't just about inventing sustainable alternatives; it’s about making them accessible and affordable to millions of people every single day.
The future of food won’t be decided by better ideas but by our ability to turn breakthrough solutions into system-changing scale.
After twenty years of launching food innovation globally, I've learned that the biggest barrier is rarely the product.
The future of food must be capital efficient with a favourable cost curve, and not require consumers to change their habits.
Most people eat meat because most people eat meat. To change behavior, we need to change norms.
English-language media: Gemma Chapman, Advocacy Communications Manager International
media@proveg.org
German-language media: Lena Renz, Senior PR Manager Germany
presse@proveg.org
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